Targeting a specific group of people, that’s all that niche marketing really is once you boil it down. Past the numbers and the demographics, all you really want is for people to buy your product, right? Nothing else is important, really. And finding your niche market, your target demographic, isn’t really as hard as it might seem. Sure, at first it may be alarming, trying to figure out how to find a niche market in billions of people, but with the proper tools and knowledge it is as easy as finding a needle in a haystack with a metal detector, a magnet, and some x-ray goggles.
The first step is for you to find a niche market that you would like to, not take advantage of, but use. What do you like? What do you want them to like? The best place to funnel your choices down would be a search engine. Yahoo, Google, MSN, it doesn’t really even matter these days which one you use. They’re all almost completely the same, except for Ask.com, which is without a doubt the superior search engine to date. So, you’re looking for a particular market group and let us say for the sake of demonstration that you are the man who invented lighters. But it is present day.













